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Project: 365 Posters

Context: Personal challenge during COVID-19 pandemic

Fields: creative coding graphic designposter design

From December 16th, 2019, and for an entire year, I dedicated myself to designing and publishing posters on Instagram daily. «365» is a compilation of all the posters created during that year.

With relatively few constraints, each day presented an opportunity to select concepts and visualize them in poster format. The underlying idea behind these posters didn't always need to be intricate; at times, simple words or feelings were enough to start designing. Nonetheless, there was a daily struggle to conceive interesting motifs or visual expressions. Also, while the initial weeks passed swiftly, maintaining momentum became progressively challenging as the year unfolded, especially balancing this personal challenge alongside studies and work. Eventually, I had an idea of how long it would take me to design a poster and a sort of ritual took form. At this point, the process became as natural as cooking, sports, or any other hobby.

Cover of
Spread showing one poster of
Spread showing two posters of

The book

«365» isn't about good or trendy poster design, nor is it about attaining perfection or garnering Instagram followers. Instead, this book offers a glimpse into my life as a design student navigating through a pandemic. It serves as a platform for playful experimentation. This personal challenge also represents the battle against perfectionism and the pressure to create only "cool" or "worthy" designs. It serves as a reminder that not everything needs to be beautiful or extraordinary, and that there's much to be learned through discipline, experimentation, and even failure.
paco gutiérrez hardt
paco gutiérrez hardt
paco gutiérrez hardt
Poster in
Details of
Details of
Details of
paco gutiérrez hardt
paco gutiérrez hardt

Project: 365 Posters

Context: Personal challenge during COVID-19 pandemic

Fields: creative coding graphic designposter design

From December 16th, 2019, and for an entire year, I dedicated myself to designing and publishing posters on Instagram daily. «365» is a compilation of all the posters created during that year.

With relatively few constraints, each day presented an opportunity to select concepts and visualize them in poster format. The underlying idea behind these posters didn't always need to be intricate; at times, simple words or feelings were enough to start designing. Nonetheless, there was a daily struggle to conceive interesting motifs or visual expressions. Also, while the initial weeks passed swiftly, maintaining momentum became progressively challenging as the year unfolded, especially balancing this personal challenge alongside studies and work. Eventually, I had an idea of how long it would take me to design a poster and a sort of ritual took form. At this point, the process became as natural as cooking, sports, or any other hobby.

Cover of

The book

The book

«365» isn't about good or trendy poster design, nor is it about attaining perfection or garnering Instagram followers. Instead, this book offers a glimpse into my life as a design student navigating through a pandemic. It serves as a platform for playful experimentation. This personal challenge also represents the battle against perfectionism and the pressure to create only "cool" or "worthy" designs. It serves as a reminder that not everything needs to be beautiful or extraordinary, and that there's much to be learned through discipline, experimentation, and even failure.
Spread showing one poster of
Spread showing two posters of
paco gutiérrez hardt
paco gutiérrez hardt
paco gutiérrez hardt
Details of
Poster in
paco gutiérrez hardt
paco gutiérrez hardt
Details of
Details of
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